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Life as Games: Pokemon Go to Our Store and Buy Our Stuff
If you have been perusing this blog, there is no secret that gamification is our of our favorite subjects. With research showing that it...


Life as Games: How Games Can Make the World A Better Place, Pt 1.: Customers
As entrepreneurs, I’d say the majority of us do this because we want our life to have meaning, and most importantly, we don’t want it to...


Life as Games, Pt 2.: Employees
In part 1, we explored the large sample sizes and striking statistics of gamification for your brand. In part two we explore another...


The Clowns in Our Brain: The Forer Effect, AKA The P.T. Barnum Effect
Maybe you’re into them, maybe you aren’t, however, one thing stays constant: How do we read arbitrary, pseudo-predictive text, like...


The Sociological Affects Of Press On Cryptocurrencies
Disclaimer: We are not financial advisory and this blog should not be considered advice. "In this post, I will explore an example of how...


Human vs Goldfish: The Struggle for Attention Online
Source: NNG Group In an era of soundbites and Vines, people are being more and more bombarded by information than they ever have been...
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